Downloadable Media and Articles

Chef Jimmy creates recipes, desserts, and pastry media products to enhance food-based businesses.

Media Marketing: Building an Evergreen Library 

Evergreen content is important because it can continue to drive traffic to a website long after it is published, providing long-term value to the website and its audience.

In-Store Bakery Programs That Check All The Boxes 

A bakery should not only have signature items that keep customers coming back but should also add new and exciting products on a regular basis to boost sales.

Closing The Business Gap Between R&D and Commercialization 

Usually having a great idea for a product is the start of it all. Closing the business gap between R&D and commercialization has been challenging for businesses and enterprises. 

The Leading Edge: 3 Ways to Stay Ahead of Your Sweet Competition 

In this article, we’ll share three strategies to take your pastry business to the next level and stay ahead of the competition!

7 Leadership Skills That Add Zeros to Your Bank Account 

Let’s take a look at what effective leadership skills can add zeros to your bank account. 

Thoughtful R&D That Wins The Game 

Research and Development (R&D) is a crucial process that companies and organizations undertake to innovate, create new products or services, improve existing ones, and enhance their competitive edge.

How Are Online Pastry Chef Courses Beneficial For Beginners? 

Especially if you are a beginner, it's best if you consider investing in expert pastry chef courses online and begin your journey of becoming an aspiring and prominent pastry chef.

Mastering Skills: What is Needed to Become a Pastry Chef 

When it comes to baking, you need to be careful while learning how to bake and make it more presentable.

Why Invest In Professional Pastry Chef Courses? 

With the ever-evolving trends and techniques in the baking industry, you might need to put in a little more effort to achieve success and develop your professional culinary skills.

Evolving Desserts with Plant-Based Chocolates

We can best explore these chocolates by considering them not as just plant-based milk or dark chocolates, but rather as new and unique ingredients that require the requisite creativity and experimentation to perfect. 

Plant-Based Candy by Jimmy MacMillan

It’s encouraging to see more plant-based options for confections that offer a delicious candy experience without sacrificing the texture or flavor of classical confections.

What is a Contemporary Plated Dessert?

My seminar, called ‘Contemporary Plated Dessert’, seems straight forward enough. But I posed the question: what does ‘Contemporary Dessert’ mean in 2020? So many styles exist at one time, so many recipes and variations. 

Jimmy MacMillan Media Kit

Chef MacMillan launched Pastry Virtuosity, a consulting resource for all food-based businesses including manufacturing, retail and hospitality.

Cake Shake Theory

It’s exciting that desserts in the United States have been improving drastically over recent years. It’s hard to ignore the momentum of cupcakes, doughnuts and viral items such as the cake shake!

Balancing Textures: Creamy, Fresh and Crispy

In this article, we are looking at balancing textures by examining two variations of texture forward desserts. Both desserts feature a panna cotta as the base for a variety of elements.