Downloadable Media and Articles

Chef Jimmy creates recipes, desserts, and pastry media products to enhance food-based businesses.

  • Baker's Dozen of Challenges: A Guide to Success for Bakery Entrepreneurs

    Establishing a bakery business is a dream for many culinary enthusiasts. However, navigating the complexities of the bakery industry demands more than just a passion for pastries. This article explores the thirteen fundamental challenges faced by bakery entrepreneurs and provides insightful strategies to overcome them.

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  • Dolce Vita Careers: Opportunities of a Life in Pastry

    In the world of culinary arts, few professions evoke the same level of admiration and delight as that of a pastry chef. These culinary artisans master transforming simple ingredients into decadent desserts, delicate pastries, and mouthwatering confections.

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  • From Vision to Victory: Mastering the Art of Developing Winning CPG Products

    Ever imagined creating a product and witnessing it grace store shelves? The prospect is exhilarating, but before you embark on this journey, it's imperative to approach the development of Consumer Packaged Goods (CPG) with careful consideration.

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  • Recipe Wizards: Why Dessert Businesses Benefit from Recipe Development Services

    Have you ever considered enlisting the expertise of a recipe development consultant to elevate your sweet creations to new heights? In this blog, we'll explore the numerous benefits of working with a recipe consultant in the world of sweet delights.

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  • 15 No-Fuss Marketing Strategies for a Small Food Business

    Promoting a small food business requires a combination of creative strategies, effective marketing techniques, and consistent efforts. Here are some steps you can take to promote your small food business.

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  • Holiday's Buzzing: How to Prepare and Organize Sales for the Festive Season

    Preparing your food-based business for the holidays is essential to ensure that you can meet increased demand, deliver exceptional customer experiences, and maximize your profits during this busy period. Here's a comprehensive guide to help you get started!

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  • Elevating A Dessert Business: Fine-Tuning Your Bakery Process

    In the world of dessert and bakery businesses, a finely-tuned process is the secret ingredient to creating exceptional treats that leave customers craving more.

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  • Bring On The Robots: What Tools are Needed to Facilitate Staff Training?

    Until the robots completely take over, our trained staff are our greatest asset. Several resources and tools can be utilized to facilitate staff training in the hospitality industry. 

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  • Media Marketing: Building an Evergreen Library

    Evergreen content is important because it can continue to drive traffic to a website long after it is published, providing long-term value to the website and its audience.

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  • In-Store Bakery Programs That Check All The Boxes

    A bakery should not only have signature items that keep customers coming back but should also add new and exciting products on a regular basis to boost sales.

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  • Closing The Business Gap Between R&D and Commercialization

    Usually having a great idea for a product is the start of it all. Closing the business gap between R&D and commercialization has been challenging for businesses and enterprises. 

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  • The Leading Edge: 3 Ways to Stay Ahead of Your Sweet Competition

    In this article, we’ll share three strategies to take your pastry business to the next level and stay ahead of the competition!

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  • 7 Leadership Skills That Add Zeros to Your Bank Account

    Let’s take a look at what effective leadership skills can add zeros to your bank account. 

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  • Thoughtful R&D That Wins The Game

    Research and Development (R&D) is a crucial process that companies and organizations undertake to innovate, create new products or services, improve existing ones, and enhance their competitive edge.

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  • How Are Online Pastry Chef Courses Beneficial For Beginners?

    Especially if you are a beginner, it's best if you consider investing in expert pastry chef courses online and begin your journey of becoming an aspiring and prominent pastry chef.

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  • Mastering Skills and Chef Qualities What is Needed to Become a Pastry Chef

    When it comes to baking, you need to be careful while learning how to bake and make it more presentable.

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  • Why Invest In Professional Pastry Chef Courses?

    With the ever-evolving trends and techniques in the baking industry, you might need to put in a little more effort to achieve success and develop your professional culinary skills.

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  • Evolving Desserts with Plant-based Chocolates

    We can best explore these chocolates by considering them not as just plant-based milk or dark chocolates, but rather as new and unique ingredients that require the requisite creativity and experimentation to perfect. 

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  • Plant-Based Candy by Jimmy MacMillan

    It’s encouraging to see more plant-based options for confections that offer a delicious candy experience without sacrificing the texture or flavor of classical confections.

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  • What is a Contemporary Plated Dessert?

    My seminar, called ‘Contemporary Plated Dessert’, seems straight forward enough. But I posed the question: what does ‘Contemporary Dessert’ mean in 2020? So many styles exist at one time, so many recipes and variations. 

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  • Jimmy MacMillan Media Kit

    Chef MacMillan launched Pastry Virtuosity, a consulting resource for all food-based businesses including manufacturing, retail and hospitality.

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  • Cake Shake Theory

    It’s exciting that desserts in the United States have been improving drastically over recent years. It’s hard to ignore the momentum of cupcakes, doughnuts and viral items such as the cake shake!

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  • Balancing Textures: Creamy, Fresh and Crispy

    In this article, we are looking at balancing textures by examining two variations of texture forward desserts. Both desserts feature a panna cotta as the base for a variety of elements.

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